A curriculum for studios, PPC shops and PR agencies: the scaffolding around the work — briefs, proposals, reports, variants, follow-ups — automated, so billable hours go back to the thinking clients actually pay for.
The foundation day happens on-site in Tallinn, before any industry-specific work: we audit how each team works, map the right Claude tool to each person, then set it up — so everyone leaves with a setup matched to their role.
The agency splits into account/PM, content production and reporting tracks. The core deliverable of Week 2 is a Claude Project per major client: loaded with their TOV guide, past approved copy, brand rules and terminology. Every draft and variant produced in Week 2 and beyond pulls from that project — so output sounds like the client, not like generic AI.
Each client's TOV, approved copy samples, and brand rules uploaded as a Claude Project. Drafts, variants and adaptations come out in the client's voice — the creative director edits thinking, not formatting.
First-draft creative briefs, proposals and pitch outlines assembled from the account history and case-study library — the strategist adds the insight layer, not the document structure.
GA4 / ad-platform / analytics exports pasted in → client-ready narrative report drafted in your template. Numbers come from the source; Claude writes what they mean.
One approved concept → platform variants, length adaptations and A/B copy at volume, inside the client TOV project. Human sign-off on everything before it ships.
In the labs, each team builds reusable Claude Skills and Cowork workflows on its own client work. No coding required — a Skill is a plain-language file that captures how the client wants the work done, and Cowork runs the multi-step version on your files:
Each team ships one real client deliverable through the new pipeline — a report, a campaign's variants, a proposal — during a normal week, with production hours logged before and after. The review session tunes TOV projects against the team's quality bar: anything that reads like AI gets fixed at the prompt level.
Each function demos what it built. Named owner, one metric each — production hours per deliverable, report turnaround, billable ratio. Handover pack: client TOV Projects, prompt library, Skills and Cowork workflows — plus a page on how to sell the 'we run on AI' story to your own clients.
A working content professional on the shift, and the two Claude capabilities the labs are built on:
"After 10 years as a content writer and growth marketer, I can confidently say: the AI writing revolution isn't coming. It's here… the last 2-3 months have completely changed my perspective."
A decade-in content professional on the output-quality shift — the window where 'we'll look at AI later' stopped being a safe answer for agencies.
Read the thread →Your team packages each client's tone of voice, approved copy and brand rules into a reusable Skill — a plain-language file, no coding — so every draft and variant Claude produces comes out in that client's voice, not generic AI.
Hand Claude Cowork a folder of analytics exports or a brief and it drafts the client-ready report or the content variants end to end, in the client's template — the creative director edits thinking, not formatting.
The r/SEO post is an independent practitioner's public comment, quoted as community evidence — not a Soch client or result. Agency case studies from the Tallinn cohort will be published once programmes are complete.
One on-site day in Tallinn — the Week-1 foundation on its own. Firms of 1–50 people.
All four weeks of this curriculum — foundation day plus the marketing & creative build labs, brief and demo day. Firms up to 100.
Flat, per-company pricing — no day rates, no scope creep. You get the exact figure on the scoping call, before you commit to anything.
Book a scoping call