Soch trains professional-services firms to use the Claude ecosystem well. We map how your firm actually works, then teach each team, hands-on, to set up and run the right AI on their own real tasks.
Only 10% of AI success comes from the model. 20% is the technology around it. The other 70% is people and process, the training, adoption and workflow change that most firms skip.
Everyone on your team has typed into a chat box. Almost no firm has moved past it, to Claude that knows their context (Projects), does multi-step work on their files while they do something else (Cowork), and carries the firm's own way of working in reusable Skills. That gap is the opportunity, and the firms that close it now get a real head start on everyone still stuck in one chat tab.
The Claude ecosystem has four very different tools, and training on the wrong one is wasted money. So every engagement runs in three phases: we scope how your firm actually works, deliver hands-on training on the tool each person's work needs, then enable your team to keep going without us. We're trainers, not a team you have to keep on retainer.
Before we start, a Training Needs Analysis, about 20 minutes per team, maps the real daily tasks, tools and bottlenecks, and which Claude tool each person actually needs. Included in every engagement.
We teach hands-on over live video, on your real work. Each person learns to set up and run the right tools themselves, chat, Projects, Cowork or Code, on the Fluency Day, or builds their own workflows across the Capability Intensive.
Each agent leaves with a named owner and one tracked number, hours saved a week, reviewed at 30, 60 and 90 days, plus a full handover pack. Your team keeps building on its own: capability that stays after we leave, not dependency on us.
We understand how your team actually operates and we understand AI, together, not one bolted onto the other. That is the whole point of Soch: operators who have run real companies, paired with engineers who build in the Claude ecosystem every day. No rotating account team. Soch's co-founder scopes your firm, leads your live online training, and stays on your support channel through the workshop and handover.
Co-Founder, Soch · based in Tallinn
Ten-plus years running operations at Careem, Bolt, Motive and Wise across Europe, the Middle East and Africa. Rizwan helps founders bring clarity and structure to how their firm actually works, then builds the systems that turn that into predictable throughput. He leads every live session personally.
The same people who audit your firm and build your workflows, not a rotating delivery team.
Umair ShahzadCOO
Mahad ImranDelivery Ops Lead
Bilal AftabTech Lead
Hijab WaheedEnablement Lead
Ahmad TehseenAutomation Engineer
Husnain ShafqatOps Analyst
Muniba JavedOps AssociateOperators who've run real companies + engineers who build AI every day.
This is what makes it firm capability, not a chat window off to the side. Through the Model Context Protocol (MCP) and native connectors, Claude plugs straight into the stack your team already runs, so the work happens where your files, tasks and inbox already live.
Google Workspace, Slack, ClickUp, n8n, your CRM and dozens more, via native connectors and MCP. Which connectors your firm needs comes out of the audit.
We run one firm at a time. Every workshop is private to your team, personalised to your real work off a short pre-audit, and needs at least five people from your firm. Both open the same way: a needs audit and your Claude tooling map, then your people learn to set up exactly the tools their work needs, chat, Projects, Cowork or Code, live in the sessions. The Fluency Day is the one-day foundation. The Capability Intensive keeps day one, then spends two more days coaching your whole organisation to build its own AI agents on its real work, and own everything it builds.
A workflow follows steps you write out, like a recipe. An agent is simpler to ask for but smarter: you give Claude the goal, it works out the steps itself, and you stay in control.
The one-day foundation: get your whole firm fluent and up and running on Claude in a single day. Private to your firm, minimum five people.
Three days that take your firm from fluent to building. Day one is the Fluency Day; on days two and three your team builds its own AI agents on your organisation's real work, coached hands-on by Soch, and owns everything it builds.
Within two business days we come back with a few questions about your team and goals.
We map your teams and tasks, recommend the right Claude tools, and give you a clear, all-in proposal.
We agree the final scope, lock the plan in writing, and settle any last questions, so everything's signed off before we begin. No commitment to get to this point.
Pick a 30-minute slot with Rizwan: instant confirmation, no callback to wait for.
or leave your details and we'll come to you
The standard route is weeks of analysis before anything gets built. Ours is a quick, focused audit that produces a tooling map, then working tools on day one, decisions made from real use instead of projections.
We're not a which-tool-should-you-pick survey. Soch works deep in the Claude ecosystem, chat, Projects, Cowork, Skills and Claude Code, and knows exactly what each does inside a professional-services firm.
The scoping audit matches each person to the tool their work needs, and says so when someone only needs chat. No one pays for or trains on Cowork or Code they won't use.
Every agent leaves with a named person who runs it and one number it's judged on, hours saved a week, reviewed at 30, 60 and 90 days. Adoption that survives the month after we're gone is the whole point.
Book a free scoping call. We'll map your team to the right track and give you a clear, all-in proposal.